| •· Develop, plan, monitor, communicate and implement worldwide business growth strategies (short and long-term) with clearly defined goals, objectives, critical success factors, timelines, budgets and action items. Key output of this activity is high quality sales leads that can enter the sales process. •· Envision, develop and oversee the lead generation and qualification process. Oversee strategic and tactical global marketing plans including forecasts, budgets, market research, situation analysis, product portfolio management, product positioning and elements of marketing mix (product, price, promotion and distribution) to create competitive advantage. •· Participate in identifying, assessing and/or implementing strategic collaborations, product acquisitions, and/or joint business activities to achieve revenue targets and execute business and marketing strategies. •· Oversees the management of existing and new relationships with key customer leadership, globally, both public and private sectors. Translates networked relationships into business opportunities. •· Works with sales management to maximize revenue and execute marketing and sales strategies by adjusting marketing tactics based on channel performance, and ensuring sales teams' needs for sales support material and training are met. •· Ensures R&D/Engineering management has market-driven input (revenue potential/market characteristics/CTC's) for product development strategies; coordinates with management at a strategic level to prioritize products under development and manage product commercialization issues. •· Measures business performance against expectations, report on results, and adjusts strategies and tactics to accomplish business goals. •· Be a public spokesperson for tradeshows, press interviews, customer visits etc •· Ability to build relationships across departments and divisions in multiple geographic locations •· Ability to present to and influence cross functional peers and corporate level executives •· Manages performance of direct reports and cross-functional assigned team members to ensure accurate, timely and complete execution of strategies and tactical plans. •· Utilize Six Sigma, VSM and Lean Manufacturing tools, as applicable, to reduce marketing process variation, eliminate non-value added activities and defects and improve customer satisfaction. •· Maintains regular and reliable attendance. |