Marketing Research Analyst - Biotech/Diagnostic Market

IDEX Health and Science (IH&S) is actively seeking talented professionals for our Marketing Research Analyst position.

In this exciting role, your main focus will to be to identify new market opportunities with an understanding of core IH&S competencies / capabilities.  Under general supervision, you will work to identify and quantify customer values and translate their needs to required benefits and features of company offerings. As a Marketing Research Analyst, you will track and monitor key technical and application advances within target markets, assesses size and direction of markets, and identify critical influences on markets and customers.

The position can be based in our Rohnert Park, CA; Vancouver, WA; or Oak Harbor, WA facility.

Responsibilities include:

• Work closely with the Strategic Marketing and R&D teams to clearly understand and effectively execute research duties consistent with IH&S marketing strategy.
• Maintain up to date awareness and understanding of companies' core competencies in products, processes, technology, and techniques.  Understand and clearly communicates competitive threats to these competencies.
• Interview market experts, customers, and end users to elicit market needs and values (VOC - Voice of Customer).  Summarize gathered information for marketing team and IH&S business unit leaders to support or re-direct strategy.
• Quantify market size, targeted market segments, and potential returns on investment and sales for recommended action(s).  Support engineering and sales staff during development and penetration of markets with updated market and customer information.
• Develop market profiles to identify opportunities for penetration of new markets and share growth in current markets.  This will include competitive positioning summary, recommended products, technology, and service offers with estimates of necessary timing and potential return.
• Read and summarize technical papers, patent filings, trade journals  and other sources of initial trends in a market. Report monthly to the marketing group and quarterly to the senior staff on key findings and trends that may impact our strategy or business.
• Utilize Six Sigma, Value Stream Mapping  and other Lean Enterprise tools, as applicable, to reduce process variation, eliminate non-value added activities and defects and improve customer satisfaction.
• Own entire market research process, including metric collection and reporting.
• Maintain regular and reliable attendance.

Success in this position requires:

•·         BS with a Life Science focus, MS or PhD preferred.

•·         3 years market research experience preferred

•·         Experience with working with market research tools and  interviewing customers to accurately determine VOC is preferred

•·         Proven analytical skills and the ability to interpret qualitative information and develop quantitative assessment, including financial analysis.

•·         Demonstrated capability in identifying patterns in disparate data sources.

•·         Superb ability to articulate information clearly and effectively to individuals and groups. 

•·         Must be able to multi-task. 

•·         Must have a working knowledge/experience within the Biotech/Diagnostic markets

•·         Position requires travel of 25%

So, if you are able to maintain the reputation of our products, keep aware of trends effecting production in our line of business, remain on the look-out for new and better ways of doing things, the opportunities can be limitless for you!

IDEX Corporation is an Equal Opportunity Employer committed to workforce diversity

To all recruitment agencies: IDEX Corporation and its affiliates do not accept agency resumes unless directly engaged by Human Resources. Please do not forward any resumes to Human Resources or any employees. IDEX Corporation and its affiliates are not responsible for any fees related to unsolicited resumes.